Case Study of Samsung Discovering Next Big Thing

Question: Discuss about theCase Study of Samsung for Discovering Next Big Thing . Answer: It is good news!!! Now, there are more opportunities for STEM sector and specialists than ever before. STEM refers to science, technology, engineering and mathematics. There are many young people who applying in STEM subjects and they have many chances to use their skills in the opportunities. But there is one bad news also that candidates are not enough for the subjects. According to the estimation of Presidents Council of Advisors on Science and Technology (PCAST), in the next decades there will be around one million fewer STEM graduates then this industry will need. So, Samsung wants to fill this gap. Finding the right audience To analyze that where the company could make the strong impact, Samsung has conducted both primary as well as secondary research and then found three underserved groups of the students and those are as follows: Girls and women who are currently representing 50% of labor force of every country but holding less than 25% in STEM jobs, There are over 6 million urban young people who are out of work, school and without contact to the economic majority, and There are over 60% of colleges students who has adopted STEM field as major and then do not compete their STEM degree. These groups are different but there are a common belief in these groups i.e. there are many obstruction and barriers in pursuing and completing the STEM education (AMP agency, 2016). Strategy Now, the main question for the Samsung was that how the company will decreases the lack of awareness and perceived detachment of STEM among those three different groups. So, the strategy of the Samsung is to make conversation about STEM with those groups and focus on the possibilities that there should not be gap related to the STEM skills. Further, the strategy of the company is to help those persons who create technology, and not to create technology that helps persons. The company has developed the latest educational solutions that will combine the educational technology with classrooms for the students. The educational system provided by the Samsung has collaboration with software, and digital program. The Strategy of the company is do professional development of the students by delivering powerful teaching and learning tools for the classrooms (Jung, 2014). Gils who code For this way, Samsung is now working together with a national non-profit which is focusing on filling gender gaps. The company is doing this by supporting the young girls in the country develop a Samsung Mobile App Challenge. Along with this, Samsung also created micro site that has challenge details and an informational video. The company promoted this program by an email campaign and announcement packages. There are posters made by the company to encourage young girls (Samsung, 2016). This is a national non-profit function which is focusing on identifying the talent of country. The company is doing by providing support to the urban young people. Samsung developed a coding-specific program for Year up students in the country. The company has designed interactive experience in teach community to motivate and educate the students. This Year up is extremely focused for STEM learning community. The company will provide experience by on-site branded materials, announcement packages and Samsung products. This strategy will help the students to learn the basics of the software engineering and coding. Now, Samsung has implemented a mobile learning classroom to capture those students in the community colleges who have dropped out the STEM. Samsung mobile U has provided innovative learning way to educate and motivate the students so that they will enroll themselves in STEM related programs in their colleges. Samsung has developed a three level customized program that provides the knowledge of fundamentals of programming to students. To provide on-site experience to the students, Samsung has used many forms of promotion and advertising of campus massaging such as posters, flyers, media advisors, email campaigns, and social media. Along with this, Samsung has made a macro site to provide a location to the student to where they can view the Samsung mobile U videos, register for their course. The site will also be helpful for the students to submit a technological concept for the scholarship contest in Samsung mobile U. It can be seen that STEM is decreasing its importance in the education sector. Samsung has tried to provide best possible job to the right candidate. For this manner, the company has adopted various strategies. The main of the company is to identify best candidate for the relevant job. Through, Samsung Mobile U, Year up and girl code, company has tried to identify the potentials in girls, talent in the urban young people and provide the best possible knowledge of fundamentals of software engineering. For advertising of this initiatives, company has used many modes of marketing such as advertising through posters and flyers, and advertising by email marketing. Basically, it is almost not possible to measure immediately the impact of inspiration and motivation. In the way of building new things, Samsung knows that over 120 STEM trained students, 100 students will get the job definitely. Further, around 3000 girls who were code students are supported by then Samsung and its technology. Samsung knows that company has helped close to the education sector and has tried to fill the educational gap in 2014. The company has helped people by creating technology, not just creating technology that helps people. References Samsung, (2016). Engage and Inspire Readers for Faster Growth. Retrieved on 15th January 2017 from https://www.samsung.com/us/business/by-industry/education-solutions/is-your-goal-to-rapidly-improve-student-literacy AMP agency. (2016). Samsung: Discovering the new big things. Retrieved on 15th January 2017 from https://ampagency.com/case-studies/stem-initiatives-samsung/ Jung. S. C., (2014). The Analysis of Strategic Management of Samsung Electronics Company through the Generic Value Chain Model: International Journal of Software Engineering and Its Applications. 8(12). 133-142 Samsung. (2016). INSIGHTS RESOURCES. Retrieved on 15th January 2017 from https://www.samsung.com/uk/business/insights/case-study/