Pricing and Brand Equity Assignment Example | Topics and Well Written Essays - 250 words

determine and Brand Equity - Assignment ExampleCreative brands are given the permission to utilize non-normative strategies without consumer permission. More over, unconnected from the inferential mechanism underpinning this licensing impact, innovative brands not only escape the penalty associated with using a plane strategies, but also gain for using such strategies (Barone and Jewell 2013).One popular measure of success for brands of short letter entities is the customer-based brand equity. It is an asset that jackpot be a background for a competitive edge and the long-term profitability of a business enterprise (Barone and Jewell 2013). Brand equity regards stakeholders response to the marketing efforts concerning objects distinct to the point brand. It focuses on financial and strategic issues to raise the brand over other available alternatives.There is a broad range of strategies in which a firm can get change licensing and keen piazza copyrights. When a company inn ovates, it establishes a form of monopoly coming from the intellectual property rights it gets. A firm can also get property rights by licensing intellectual property from another company in golf club to expand business margins. Another strategy is entering into a joint venture of innovations and licensing such innovation as a common intellectual property copyrights to the company (Palfrey, J. 2011). Clients can contribute such intellectual property licensing for free.A corporation can exercise its licensed innovation and property rights entirely by excluding others from using it. However, a company can better benefit from such intellectual property rights over their innovations by licensing, selling or giving away part of the property rights. It constitutes a firms innovative licensing marketing strategy(Barone and Jewell 2013). A company might also offer the license to any other company in an open access, with an aim of gaining a