Wednesday, April 3, 2019
Tyre Manufacturing Company Analysis
Tyre Manufacturing Company AnalysisINTRODUCTIONMADRAS preventative FACTORY is major tyre manufacturing c totallyer located in Chennai, southerly pgraphics of India. It is successful and Indias biggesttyre manufacturing company and one of the best competitor in exertion of tyres worldwide. The MRF products are re flatned for its flavour andinnovation. It exportings its products to to a greater extent than 65 countries in America, Europe, Japan, Middle East, Japan and Pacific.HISTORYIn 1946, K.M. Mammen Mappillai started this company as a small toy balloon manufacturing social unit in a shed. In 1949, the business started producing a variety of products like balloons, toys to industrial gloves and contraceptives. MRF was also schematic as first off maculation at Thambu Chetty Street, Chennai, India. In 1952, manufacturing of tread-rubber started in that unit by installation of first machine and a rubber wedge at that grinder.In 1961, MRF established with Mansfield tire Rubber Company of regular army and started manufacture of tyres with a huge success gained in tread-rubber. In 1964, the export business of tyres made in progress. At Beirut (Lebanon) an overseas office was established for the development export market. MRF muscleman is popularly k immediatelyn now but this stratum was his birth. In 1967, MRF has become the first Indian company to export tyres to USA. In the next 3 years MRF inaugurates Kottayam unit, a factory in Goa and Arakkonam plant.This was first company to produce Nylon tyres and gained huge commercial success. And posterior MRF superlug-78 was introduced for heavy duty trucks, this largest selling truck tyre in the country.In 1980, MRF technically collaborated with B.F Goodrich Company of USA which was involved in development with NASA s whole step-shuttle.In the year 1984, the upset of company crossed 2 billion INR and the first India tyres produced by MRF for the fitment of MARUTI SUZUKI 800, which is first Indias sm all simple machine. Nylogrip tyres were launched for two wheelers in next year.In 1986, National Institution of Quality Assurance recognised MRF once morest 20 tyre manufacturing companies worldwide. B.F. Goodrich Tyre Company has instituted 6 quality improvement awards to MRF. out-of-pocket to the companys forte in the market over again the turnover has reached to 3 billion INR. exchange premium Nylon tyre was also launched in the year 1987.In 1989, once again MRF was awardedthe Visvesvaraya award for the bestbusiness company in South India. It is recognised for its quality and duty in the market.Hasbro Inter national (USA) and MRF collaborated with each other and Funskool India has launched in the year 1989.From 1993 to 1995, the turnover of company reached 10 billion INR to 15 billion INR. And MRF tyres were chosenfor fitment on Daewoo Cielo. Mr and Mrs Mammen Mapillai receive gold medal for being first 2 employees of the company, in the sumptuous jubilee year The first eve r F3 gondola car and Super Lug tyres for trucks,ZVTS tyres for rider cars, Nylogrip Zapper for two-wheelers were launched. The rally team of MRF wins APRC rally for first time in the 2001, sulfur time in the year 2003 and third time win in the year 2005.MRFs turnover crossed 30 billion INR in the year 2004 and 50 billion INR in the year 2006. In the year 2007, MRF win JD Power Award. A new fictional character of tyres Super Lug 505 for the trucks was launched. Super Lug FS tyres were also launched because the customers had claimed to be provided them saving fuel. ZLSK tyres were launched. JD Power award was again won by MRF in the year 2008.AWARDS AND ACHIEVEMENTSMRF achieved to be voted as close to Trusted Tyre Company in India by TNS 2006 global CSR study.JD great power ASIA PACIFIC award was won by MRF for the customer satisfaction 6 times in last 7 years.CAPEXIL award was won by MRF for exports.MRF PRODUCT DESINGING PROCESSThe process in designing of the product starts th is instant from the regular customers. From each individual customer, the inputs are compiled Product Development parting or Vehicle specific requirement are received from the OE customers.A special team of 300 scientists and engineers work for MRF and gives its enormous strength in designing the product.First the customers inputs are collected and according to them the team plant life on to convert them into Design concept.The Cutting-Edge technologies are used in design validation and predictive exam is done before it leaves the force board.For new designs, this type of advancement had signifi outhousetly brought down the time to market. rule of advanced bare-assed materials are tested and approved in NABL genuine laboratories of the company.MRF works for global suppliers real closely in using up-to-the-minute developments. At the time of approval and after the product is released in the market, the quality of materials used in manufacturing the tyres are closely monitore d in the laboratories by the latest interrogatory equipment.All MRFs factories are TS16949/ISO9001 certified in which validation testing and verification of prototypes is manufactured. Then indoor testing of tyres ensures toconform the testing of architecture tomeet MRFs standards and the national standards like BIS/JIS/ETRTO/TRA.Now the tyres are handed over to Vehicle dynamics Group who makes the design and validates on the vehicle. Tests of tyres are done on testing tracks in a series at several speeds by push button the limits of its capabilities. MRF ensuresthe tyres are tested successfully on all types of roads, race tracks, and companys laboratories. only after completing these all various types of testing, the tyres are released to customers. MRF tyres are very much demanded by the customers for its quality and standards.There are 6 manufacturing units in India (GOA, MEDAK, TIRUVOTTIYUR, ARKONAM, PUDUCHERRY and KOTTAYAM.)PRODUCTS AND SERVICESMRF is the leading manufacturi ng company of the tyres in various instalments. Including tyres, Pretreads, Paints, Coats and Toys are modify business interests of MRF. By innovation ofthe product and technology, each and every tyre that comes out is tested to weather the toughest conditions and the in high spiritsest standards that take on any road.Customers are offered by a host of services of the MRF, they are helped from selecting the tyre of their option to maintaining their vehicle.FUTURE PROJECTSRadialisation in the tyre industry has become the most essential factor in trucks and buses category. The future projects of MRF tyres are to produce radial-ply tireisation in India. Radialisation can be explained as the most important innovation in the tyre technology. As radialisation was introduced in India since 1978, MRF had not reached to catch its pace according to its expectations in spite of several advantages like additional mileage, saving of fuel, improved driving. In India older vehicles had not s uitable geometric fitment of radial tyres on Indian roads. But now the situation is completely different, for the passenger car type segment radialisation has reached to 98%. And for medium and heavy vehicles segment radialisation is 8%, LCV segment radialisation is estimated at 18%. The radialisation of trucks, buses and LCV tyres had started obtaining the momentum. MRF have kept its pace with the improvements of technology that radialisation signifies the art of tyres compared to be the best in market.A special factory was started in Puducherry for manufacturing of radials. MRF tyres were chosen to use on FIAT UNO, OPEL ASTRA and FORD ESCORT because of its replete(p) quality in the market. MRF in India has collaborated with companies like Maruti, Mahindra Mahindra, Tata motors, and Gneral motors.PESTLE ANALYSIS OF MRFThis abstract is used in every type of business organisations. Let us consider on MRF company. There are 6 type of views considers in PESTLE analysis of this organ isation, they arePOLITICAL FACTORS OF MRFThe company is politically steady for its high standards and quality assurance in this industry. As the company was started in 1946 before the independence of the country and it is first company which has got success in rubber industry. In 1956, MRF had become leader of market with 50% fate of the tread-rubber in India with its good quality and high standards. Many multinational companies had to pull back from tread-rubber business in India because of an MRFs effective hold on the market. In 1990, the sixth World Cup Boxing Championship was brought to Mumbai, India by MRF where 39 countries had participated. MRF abuse Foundation was setup in the year 1988. Dennis Lille is the director for that academy. Many pace bowlers trained at that foundation were selected to Indian cricket team.The company has all legally approved certifications and it maintains all the national standards. Company is succesfull in material every one specially to the customers and rules and regulations of Indian Government.ECONOMICAL FACTORS OF MRFBy unressolving tax income issues, the import duty on born(p) rubber is more as 20% and 10% as less as on finish tyres is unaddressed because of the issue of tax structure. Due to the increasing cost of raw materials tyre manufacturing companies profit is changing. As the materials based on natural rubber, unrefined and steel are historically volatility in prices. Domestic natural rubber has increased to 40%. The fact is known that 70% production of price is combines with the manufacturers. As there is a huge demand for tyres of TB category MRF has builded up expoting business with neighbouring countries like Sri Lanka and China. Globally this TB tyre segment has more demand for radial tyres. MRF is developing radialisation globally to cheer share in international market, and also make complelete grip in Indian market. MRF has set up a factory at Puducherry for radial tyres.SOCIAL FACTORS OF MRFPr esently, small families are demanding for 2/4 wheelers for individuals. The sales of tyres has gained more in past decade. From upper class families with more than 1 car per family observed to be increasing demand of tyres exponentially, mainly in cities where woking couples witness difficult to maintain them without more than 1 car. As we know that Indian middle class families are known for its savings frenzy has now been slowly warming up to an idea of EMI and buying on credit. Due to this factors, there is a enormous demand in passenger cars. MRF had gained high profits in providing customer needs in passenger car category.
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