Crown Casino Essay -- essays research papers

The gambling casino industry in Australia operates under an environment of uncertainty. According to the Australian Bureau of Statistics Australias 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the next a few(prenominal) years due to the reduction in international last rollers and the suffering level of management talent in Australias young casino industry. In this dividing line environment Crown must implement business strategies will carry it into the next century as one of the worlds close successful casino complexes.The Crown was set up as a multimillion-dollar establishment in order to attract international gamblers especially the Asiatic junket gamblers. However with the economic meltdown of countries such as Thailand, Indonesia, and Malaysia Asian gamblers are fewer and have less money to gamble. The present pore of Crown casino towards the Asian market place is fruitless as its comp eting in a highly saturated international market. International casinos have a much better operational efficiency compared to Crown due to the high levels of tax and intense monitoring experienced by Australian casinos. and this excessive regulation reduces the perception of corruption which can be employ to market Crown as a reputable operator in the world stage.Its current strategy of focusing on the Asian market is an inefficient management of resources. Crown should focus on the growing topical anesthetic market, which would stabilise the b...