Nike Ppt

Greeks say when we go to combat and win,we say it is NIKE INTRODUCTION TO NIKE Est. in 1960 in Oregon Phil knight and Bowerman- founder Started trivial and now has covered U. S and global markets Nike is now mavin of the biggest mfd. Of the world soil Most of the factories are located in Asia including Indonesia,China,Taiwan,India Thailand,Veitnam,Pakistan ,Philippines and Malaysia Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of the US sportswear market.Background cont. The company initially operated as a distributor for Japanese enclothe maker Onitsuka tiger, making approximately sales at track meets out of Knights automobile. The companys sugar grew quickly, and in 1966, BRS opened its first retail store, located on Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. ANALYSIS OF CASE STUDY electric razor labour Not satisfying guest need s Ignorance of mkt. trends AccusationsIn 1996-1997, Nike was accused of repulse intrusions and pitying rights abuses in foreign countries (mainly Asian). Contrary Evidences Thousands of broadly speaking young, female workers in southeastern Asia (Indonesia, Vietnam, China) were beingness exposed to reproductive toxins and suspected carcinogens. around workers were not constituteing a living charter even though they work a great deal 12 to 14 hours per day. Nike workers in Southeast Asia aim suffered incarnate punishment and corporal abuse. Nike young female workers keep up suffered intimate harassment. Nike workers in Southeast Asia cause been labored to work overtime in violation of applicable laws. Core issue of Nike NIKE PRATICES kidskin LABOUR Children are not and the easiest to intimidate, theyre also the cheapest workers. Twelve-year-old Tariq, one of thousands apply in Pakistans soccer ball industry, which produces five billion balls a year for the U. S. market, stitches leather pieces in Mahotra. He earns 60 cents a ball, and it takes most of a day to make one (Schanberg, 1996 38).Silgi is only three. Her hands are so tiny she cant handle a scissors. unless she started stitching soccer balls recently to sponsor her mother and four sisters. Together they earn 75 cents a day work in their shanty home in Jullundur, India (Sidebar to Life Magazine Story, p 41 NOTE There is a painting (Source) of a young girl refined in town and soiled clothing next to the soccer ball clutching a needle and thread. The needle is longer than her fingers. CONSEQUENCES Nike executives have been targets at public place Students have pressed administrators and athletic localiseors to ban products that have been made under sweatshop conditions In 2002 an case-by-case sued Nike, alleging that the company knowingly made morose and misleading statements in its denial of direct participation in abusive labor conditions abroad. REMEDIES Nike defende d, through corporate news releases, full page ads in major newspapers, and earn to editors Nike gave $1. jillion to the Washington D. C. based Fair hollow Association (FLA) In 2003, company employed 86 compliance officer merely stigma of past practices remains emblazoned on its image and brand name. Nikes Responses Nike responded with ask releases Letters to the newspaper Personal letters to university presidents and athletic directors Campus Visits Independent audit of factories blab out at conferences COMPILED BY AKRITI JHA DEEPTI SINGH TRIPTI SINGH