Marketing Project (Jeans) Essay

Born and raised in Los Angeles, Paige Premium Denim is one of the world’s leading denim brands with its signature â€Å"perfect fit† and unmatched variety of styles that flatter the body. Paige Premium Denim was founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero to look great and feel great in a pair of designer jeans. Committed to using the highest quality materials, the denim line infuses considered, unexpected details into each and every design, combines Southern California casual with pure sophistication. Since the fit model known for having â€Å"the best butt in the business†, soon became known as the designer who makes â€Å"the best butt jeans† in the business. She used her expertise and unique values to create the â€Å"perfect fitting jean.†1 Promising its clientele style they can make all their own, the brand has become a favorite among fashion influencers due to its impeccable styling, exceptional fit and fabric innovation. In constant development, Paige Denim has successfully created an inclusive, complete, and quality label; Paige products are sold in select, high-end retailers and specialty boutiques throughout the world.2 This report will analyze how Paige Premium Denim uses the 4 P’s of product, price, place, and promotion to deliver a quality product to its target market. Target Market The target market can be classified as simply as celebrity style. Geographic Segmentation: Paige Premium Denim brand of jeans was created in the US and is focused around women who are located in California and surrounding area, and where jean trends are highly changing. The market numbers for this area are quite high as the climate doesn’t change with the seasons. With innovated technology and the ability to ship products worldwide, Paige Premium Denim is sold in 80 countries where jeans trends are highly sought after, such as London, England, and Pairs, France. Demographic Segmentation: Paige Premium Denim targets women between the ages of 18-50 with a healthy lifestyle and an above average income. Generally these women have purchasing power with dominate careers and driven oriented in the fashion industry. Women who are still highly involved in family values are a prime target for this brand of jeans, especially North American women who value their health, career and family. Psychographic Segmentation: Paige Premium Denim is an advocate of healthy and positive self-image. It focuses on a status that allows women to feel like a celebrity. Trend setting actresses such as: Blake Lively, Katie Holmes, and Sarah Jessica Parker wear Paige jeans and allows for them to set trends to their followers.3 This product gives women the opportunity to wear celebrity clothing and in turn have a sense of status. Benefit Segmentation: The idea of making such a high quality product for women gives them the sense of purpose; and that by purchasing Paige jeans the benefit they will receive is a sense of being a part of a celebrity trend setting genre. It gives a sense a power and confidence that each pair of jeans is designed with the customer in mind and fulfills that sense of purpose by feeling great once wearing them.4 Usage-Rate Segmentation: Jeans are a top article of clothing found in any person’s wardrobe not just women; however when it comes to clothing the market adapts to women’s needs in terms of usage and purchasing power. Once a new product is developed by Paige Premium Denim; loyal brand followers tend to purchase the product as soon as it comes available.† It is delivered as a ‘must have’ new item† says Marc, the owner of â€Å"The Art of Denim† clothing store in downtown Guelph, Ontario. Product Strategy As the first woman to break into the male-dominated denim world, the â€Å"jeanius† of fit-model-turned-designer; the brand founder, Paige Adams-Geller, designs Paige Denim with her uniquely feminine perspective and fifteen years of â€Å"behind the seams† experience to create a denim brand that is designed by a woman that focused specifically on the desires of a woman. The product promises that every style delivers a drop dead fit and each style is designed with the customer in mind. Fabrics used include: denim/ twill, fencel/ knit, corduroy, and coated leather.5 Paige uses only the finest fabrics and materials while each design is infused with thought and considered elements of women’s bodies. Styles include: ultra-skinny fit, skinny, straight leg, cropped, boot cut, flare, wide leg, curvy, petite, extra-long, and maternity fits. Paige jean’s goal is for women to have a tighter thigh area to create the look of a lifted backside, and while it is effective; it isn’t always the most comfortable. Paige Denim is committed to using the highest quality materials and infusing, unexpected details into each and every design. For example, in the skinny leg style the back right pocket has a tiny pocket sewn into it that a credit card or ID card fits perfectly into. This allows women who are tend not to carry hand bags the opportunity to have a pair of jeans that will fit their needs. Colour is never just navy blue for Paige denim. It is, however; washed in dark, medium, and light denim, as well as non-traditional colours for denim such as red. Paige is from Alaska, and during her time when she visits, that when her inspiration takes place.6 The culture brings in different colours to experiment with as well as texture and materials. Size range from 23 to 34 waistband size or some labels can be read as, XS (extra small), S (small), M (medium), and L (large). Paige jeans do come in a more extended range of sizes, such as its maternity fits with elastic waistbands. The length of each pair is also important; they range from 30 to 34 in length or from petite to tall. 7 Labelling is another important aspect for Paige jeans as they have re-launched its design to fit the growth of the company, as shown in Figure 1. Labelling is the one element of those changes. Here is the labels and tags in comparison to the original ones. Old Paige Tag New Paige Tag

History ‘biased’

Brave, slaughtering, lord of battle, marched on, noble conqueror, so many dangers, came back to the battle field his victory, praise, wonderful virtues. (b) This Duke after following his enemy's, came back to the battlefield In the middle of the night. At first dawn he took the road to London At length he brought his soldiers safely across the river Thames. From there he went through London. The Londoners gave hostages and gave themselves and all that they owned to William. Finally he won the battle. (c) Yes because it hasn't got much detail in it so it sounds boring and uninteresting.It ounds like no one cared about him and he didn't have any followers because of the poor quality writing. 4) Yes because if they knew everything about him and how kind he was then they would be able to write from the truth and the writers wouldnt just me making up lies to interest people. 5) Because it makes it look as though William is a big strong hero who is bigger than everyone, like a God or a rea lly strong lord rather than a King. 6) I think source E was written by an Englishman because it doesnt include anything good about him. It Just says how things get worse and worse not â€Å"Things were getting worse but this didn't stop William! â€Å"

Auditing case study Essay Example | Topics and Well Written Essays - 2000 words

Auditing case study - Essay Example ’s best performing market with a 4% rise in sales even though its export sales recorded a 1% contraction when compared to the previous financial year. Overall group data reported that sales into the U.S.A market rose by 24% whilst the European market indicated a 12% decline. The company’s overall profitability was assisted by the strengthening of the US dollar when compared with the sterling pound during this period. 2. The company’s profit before tax stood at  £2,052,000 in 2012/13 when compared with 2011/12 whereby it stood at  £843,000 before the IAS 19 pension adjustment. The main expenditure stood at  £555,000. The other expenses were  £228,000 which was mostly related to executive transition costs. Looking at their major products, Technical Fiber Products had an operating profit standing at  £1,450,000 compared to 2011/12 when it stood at  £629,000. Their turnover figures grew by about 6% on the preceding year’s turnover figure of  £12,599,000. Sales in the Defense and Aerospace sectors represented an 18% and 20% of the overall sales respectively. The sales of TFP into the U.S.A increased by 16% and 17% in US dollar and Sterling terms respectively. The U.S.A represented the TFPs most important market with which accounted for about 55% of its turnover while it stood at 50% over the preceding year. It was however not so rosy in when looking at the same sales out o f the U.S.A which shrunk by about 6%. The company took several steps aimed at consolidating the US operations. It closed the Cincinnati facility in mid-2012 while it will take until the third quarter of 2013 for the new facility at Schenectady to achieve to several consumer programs. The Schenectady facility needed an investment about US$3million initially. In conclusion, there is heightened audit risk in revenue area. 1. According to the annual report, the company is undergoing major re alignments in its principle market in the U.S .The closures of the Cincinnati plant and future closure of

Career Research Paper Example | Topics and Well Written Essays - 2500 words

Career - Research Paper Example Below is a succinct depiction and description of this career. I. Nature of the Work II. Training, Other Qualifications, and Advancement III. Work Environment IV. Job Expectations V. Job Outlook VI. Earnings VII. Advantages VIII. Disadvantages Nature of the Work Their core obligation is to protect lives and property. These police officers pursue individuals who break the law, apprehend them and give warnings or rather citations. The largest percentage of their time is spent on activities of keeping and maintaining records of the occurrences in their area of work. They also spend large proportions of their time writing reports on the occurrences in their area of work. They usually patrol areas under their jurisdiction and maintain peace, order and calm. They further investigate and examine incidences they encounter. Special agents are the category of detectives who investigate cases, gathering important evidence and compiling their findings. The routine obligations of police officers d iffer with the kind of specialty in which they concentrate on. It is dependent on whether they are police officers, game wardens or detectives and whether they work for federal, state or local agencies (Heilbrun and Greene 97). Police officers in uniforms have universal law enforcement obligations. Their work is to maintain order and respond to calls for service. They spend numerous hours of work doing consultations with the citizens and doing masses of paperwork. They are also involved in direction of traffic at the scene of a motor accident, give first aid to casualties and control traffic at the incidence of burglary. In huge police agencies, the police officers are assigned different tasks to carry out. They are ambassadors in the issue of community policing where they mobilize citizens to deal with crime and also help in law enforcement. This establishes a profound connection between the police officers and the citizens, easing their work. Police officers are familiar with thei r areas of jurisdiction and therefore patrol in pursuit of incidences that threaten the safety of citizens (Heilbrun and Greene 97). Many police agencies are vested with geographical jurisdiction and enforcement responsibilities. This includes public schools for police officers, college level, university level schools and transportation hubs. Police officers are trained to do different tasks as, finger print identification, firearms instruction, microscopic and chemical analyses and firearms instruction and training. Different units are available including: Bicycle, horseback, canine corps, motorcycle, special weapons and tactics and emergency/ weapons systems. A number of special police officers perform their work in correctional facilities and other special areas. Sheriff Officers work on county level and enforce law from there. They are designated into their positions through election. They enforce law and order in the county level. Additionally, Deputy Sheriffs have the same ran k as the senior police officers in the urban police departments. State police officers apprehend criminals statewide and also control the traffic and ensure that rules and regulations concerning traffic are observed (Heilbrun and Greene 97). Detectives are state plainclothes police officers who conduct investigations, generate reports and keep a record of the criminal activities in the state level. They specialize in either frauds or homicide. They work on assigned cases, arrest the

Art history Essay Example | Topics and Well Written Essays - 500 words - 2

Art history - Essay Example The painting clearly shows the image of a young mother nursing a child and a man standing with a spear. On the background there is a river passing by and visible buildings on the river bank. The man is guarding the woman who has probably just given birth. Poesia describes the works of Italian Renaissance that were inspired by myths and fables. The painting has an elaborate use of light and color which is a hallmark characteristic of Venetian paintings. The author of the work also used canvas. The use of mannerisms to depict human beings in distorted poses is also evident of Venetian painting (Humfrey, 132). Meeting of Bacchus and Ariadne depicts the magnificence of art through the images of strong men and women in some small setting. On the other hand Botticelli’s Birth of Venus shows the sensual evocation as depicted by the impressive looking Goddess of love in Venus. An Apocalypse refers to a revelation of something with hidden meaning. In the Christian context, Apocalypse generally refers to the revelation of some things which are hidden from human beings. The second figure from the fore represents death as it is bigger and scarier than the rest. The painting is woodcut the relief images are cut onto the surface of the wood. DÃ ¼rer depicts himself in the self portrait as a God. The implied position of an artist is that of divine nature akin to that of God to create. An artist’s role in the society had grown in stature. This is because artists were able to create image that were subject to various interpretations by the audience. DÃ ¼rer painted this picture to portray the present conditions in terms of religion during his time. It should be noted that the title of the painting is misleading as there are actually three apostles in the painting. The painting was presented to the magistrates after the Reformation. The painting seems to appreciate the role of scripture in the society but warns against false teachings. In essence,

Approaches to Quality Management Discussed here six thought leaders Essay

Approaches to Quality Management Discussed here six thought leaders who had a lasting impact on quality management practices thr - Essay Example The historical backgrounds of quality gurus, development of interests in quality, and their contributions to total quality management are also elaborated. The research used secondary methodology in collecting data. Data collected was analyzed using qualitative data analysis. Key words: total quality management, quality gurus, organization, contributions Introduction to the Topic During the 1960s, concerns about widespread global competitiveness forced most companies to show new interests in total quality management (Goetsch & Davis, 2013). The leading six quality gurus who augmented interests in quality management included Crosby, Deming, Feigenbaum, Ishikawa, Juran and Taguchi. These gurus were active consultants, lecturers, and authors with several years of experience. Most of the quality gurus were at advanced ages and widely influenced the growth of industries through development of distinctive approaches to total quality management. Total quality management philosophy seeks to i ntegrate all organizational functions to focus on meeting customer needs and company objectives (Summers, 2009). Examples of organizational functions include marketing, customer service, engineering, finance, design, and production. It is critical for all organizations to comprehend the contributions of quality gurus and institute their ideas into business operations to enhance performance. Research Methodology The data collection method for this study was secondary methodology. This methodology involved collecting data from already available datasets and researches done by other people. The sources of secondary data the researcher considered include companies’ publications, journals, periodicals and books that have been published under the subject of total quality management. Secondary methodology was advantageous because it helped reduce the costs of research such as finances, time, and facilities. The researcher selected the most recent resources from credible sources such as libraries and websites. The research adopted evaluative research strategy. Evaluative strategy involved assessing systems, theories, and frameworks of total quality management in relation to their effectiveness and outcomes. Data analysis involved comparing the contributions of various quality gurus, identifying their similarities and differences, and forecasting their outcomes. Data was analyzed by reorganizing and refining it to adapt standards of simplicity and understandability. Findings, Analysis and Interpretation Philip Crosby Philip Crosby started his career in industry as an inspector. Later, he became a vice president of quality at ITT. Crosby left ITT in 1979 and founded Philipp Crosby Associates, Inc., and Crosby Quality College that had trained 35,000 managers and executives by 1986 (Summers, 2009). Crosby influenced General Motors; General Motors purchased over 10% of Crosby stock in addition to setting its own Crosby school similar to IBM, Johnson & Johnson and Ch rysler (Besterfield, 2009). Crosby directed his messages to top managers and sought to change their perceptions and attitudes about quality. He spoke of quality as conformance to requirements and made managers to believe that products consistently reproducing its design specifications conformed to standards of high quality. According to Crosby, the goal of quality improvement is achievement of zero-defects. This is achieved through prevention rather

Health and Safety Essay Example | Topics and Well Written Essays - 1000 words - 1

Health and Safety - Essay Example release of harmful substances or petroleum products into structures on the site, the ground, underground water or surface water in the property (Hughes & Ferrett, 2008). ISA encompasses the following aspects: analyzing relevant and existing documents and maps explaining local geological and hydrogeological conditions. It also evaluates existing aerial photographs of the site in order to determine prior activities and developments that will give a hint of the potential existence of harmful substances. ISA will also focus on the terrain of the site in order to determine if the project to be established will not pose a health or safety risk if constructed on the site. The topography is also critical in projects that will require the pumping of water or waste which is in liquid form as it will require pressure. Examples include water and sewerage projects. Access and exit routes to the site will also be addressed by the initial assessment report. These two factors are important in that it will determine efficiency of entry into the site. Such considerations are also important in cases of accidents and emergencies as knowledge of exit routes will ensure fast evacuation of the site (Hughes & Ferrett, 2008). The boundaries of the site are also important in the initial site assessment because if the project will entail the emission of hazardous waste, it is important that the boundaries are clearly defined to avoid contamination of adjacent surrounding areas. Such acts can result in healthy concerns for the nearing environs and costly law suits. Site controls are important in ensuring that health and safety concerns are addressed before the actual project is started. Planning is critical in ensuring that health and safety is integrated into the project from the initial stages of the project to avoid future complications that may arise in installing safety measures in the site. Some of the considerations that must be factored in include installation of fire exits,