Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 1

Consumer Behaviour - Essay Example a. Consumer activities enable the marketer to determine how people spend their time as well as what activities they prefer to engage in. In regard to mobile phones, marketers can determine from a sample of mobile phone users about what activities/sports/habits they engage into, how they spend leisure time, what features of a mobile phone are utilized during busy schedule. The information obtained can be used to determine a link between the categories. For instance, all busy professional people use organizer, WAP services, and mobile banking features; hang out or shop when they are free; do swimming, read morning newspaper and play chess. b. Interest category determines what things and images are of importance to consumers. It enables marketers to identify the areas of interest of their consumers. For e.g. one fourth of the individuals show interest in networking. c. Opinions category enable the marketer to determine how consumers view themselves and what opinions they hold about othe rs in their surroundings. It is more a self/social concept. This helps marketers identify how consumers view and evaluate objects, other people and themselves in a social setting (Aggarwal, 2004). For e.g. most of the people shares the idea that mobile usage amongst students must be monitored and rules must be established for limiting the use in educational premises. By soliciting consumer responses over the above mentioned categories, marketers can develop consumer profiles that possess similar activities, interest and opinions towards mobile phone usage. Marketers can also determine consumer mobile phone usage by evaluating situational use of a mobile phone. Thereby, marketers can highlight different situations in which multifaceted features mobile phone can be used; or they can identify different features that offer effective mobile usage in odd/urgent situations. For instance, if a consumer is lost somewhere, a mobile phone can be used as a tracker. In any urgency, such as baby birth, the father (consumer) may use mobile-ticketing for quick reservation of his flight. In turmoil or instable unsafe situations, consumers may relay on conducting mobile banking for payments rather than physically performing transactions. Motivation & involvement and attitude are other individual extrinsic factors that could potentially explain mobile phone usage. Motivation and involvement of a consumer in a product depends upon his motives for using a product. Motives are those internal factors that derive energy and active engagement of a consumer in product usage. Consequently, it also determines its usage of that product. For instance the motivation of a business man to use blackberry is high than that of a teenager. Attitude refers to evaluative judgments that a consumer holds towards anything under consideration. Attitude is a combination of and based on, a consumer’s experience, knowledge, perception and cognitive skills. It changes the way different consumers see and evaluate a situation (Edell, & Burke, 1987). Different people evaluate products differently in different situations (Hawkins, & Mothersbaugh, 2009). It can sustain marketers’ knowledge of mobile phone usage; provided it is used with other variables.

Peer Pressure Essay Example | Topics and Well Written Essays - 2000 words

Peer Pressure - Essay Example The negative results of peer pressure can be quantified in terms of truancy, delinquency, contact with law enforcement, and eventual incarceration. Indeed, there is an explosion of youth deviance, sexual activity, and violence that affects us all. The results of peer pressure may be overt, but the causes are often more subtle and elusive. Understanding peer pressure is a critical factor in understanding the teenage years and mediating the potential bad decisions that are made by teenagers as they surrender their judgement to a group's expectations and norms. Peer pressure is a destructive force that has proliferated in the face of impersonal social institutions, diminished life choices, and families that fail to offer their children the emotional support necessary to develop a well-rounded sense of self-esteem and personal identity. The issue of peer pressure has gained increasing importance in recent years due to the proliferation of pop culture media, social networking, availability of drugs, and the easy access to guns in our society. This paper will use a review of the existing literature to determine the underlying vulnerabilities to peer pressure, and highlight the ways in which its social impact can be minimized. The representation of teenage socialization in the mass media often highlights the influence that peers have to corrupt teenage values, which "leads to deviant behaviors such as smoking, drinking, drug use, dangerous driving, violence, provocative dress, and sexual promiscuity" (Schwind, 2008, p. 1015). These social forces conspire to motivate teenagers to make decisions that they would otherwise reject if they based their behavior solely on family socialization, community values, and accepted social norms. However, it is the suspension of these beliefs in favor of a group's deviant values that results in poor decisions and behavioral problems. By the time a child reaches middle school, their friends are the biggest influence in their life, and peer acceptance or rejection is the number one predictor of their personal emotional safety (Hartnett, 2007, p. 37). By this age, the child has become aware of their status among their peers, uses gossip for information and retaliation, is concerned about rejection, and is willing to significantly modify their behavior to gain peer group acceptance (Deutsch, 2000, p. 333). When these forces result in a beneficial outcome, such as church attendance or volunteer work, it is called a positive influence. When the results are negative, it is labeled peer pressure and has the negative connotation of coercion. Though peer pressure affects all ages and has a wide range of outcomes, this paper will focus on the negative results from peer pressure during the teenage years. Peer pressure in adolescents has a dual motivational aspect, as it has the positive goal of gaining group acceptance, and expresses the negative motivation of the rebellion against the established power structure. As teenagers struggle to create and express their identity, the symbols of group alliance become a part of their personal individuality. These outward symbols may be the overt fashions and accessories that they wear, the use of

A Probe into Literary Symbolism Essay Example for Free

A Probe into Literary Symbolism Essay â€Å"â€Å"This here is my name, to begin with,† he said. ARNOLD FRIEND was written in tarlike black letters on the side†¦Ã¢â‚¬  (Oates, 33). This self-introduction of Arnold Friend in Joyce Carol Oates’ Where Are You Going, Where Have You Been? sums up the allegorical irony which is also to be found in Good Country People by Flannery O’Connor. Both the short stories are replete with a profusion of symbolisms acting as a set of literary devices. This essay is going to probe into literary symbolisms and their influence on the overall development of the two short stories. Especial emphasis will be given to two symbolic literary devices that have helped establish the thematic constructs. Three main themes are addressed in Good Country People: good versus evil; the likelihood of salvation after experience with violence and the exposing of intellectual falsifications. (enotes, 2009) The protagonist Joy, who later changes her name to Hulga, becomes aware of the evil through her bitter encounter with Manley Pointer, a Bible salesman. Even though she used to take pride in her being different from other country people courtesy of education, it occurs to her in the course of her life that ‘Nothing’ is the only substantial faith she can cling onto. So the knowledge of evil she gains can be attributed to her experience with nothingness. This hefty irony is masterfully explained through the symbolic usage of character names. The plot lacks in motion as far as external flow of action is concerned. Instead, the author concentrates on the internal world of her characters to study their psychological traits. Born as Joy, the protagonist changes her name to Hulga because she thinks she is too ugly to be called by a happy name such as Joy. She deliberately misleads her family in order to find peace in isolation. Her mother Mrs. Hopewell’s name bears another striking irony in the sense that their family, once struck with misery and economic struggle, is stripped off both hope and wellness. Mr. and Mrs. Freeman belong to the social status of tenant farmers and hence they are not free. But the most subtle irony is demonstrated in the naming of the Bible salesman Manley Pointer. There is a phallic allusion to the first name, suggestive of a male dominance. (Associated Content, 2007) In addition to this, his subsequent escapades with Hulga are hardly in sync with the profession he is in. Inspired by the infamous Tucson killing of several girls by a young man in the early 1960s, Joyce Carol Oats wrote the short story Where Are You Going, Where Have You Been? which was published in her short story collection The Wheel of Love in 1970. From thematic perspectives, the story fundamentally deals with teenage problems of sensible perspectives. Connie, a typical teenage uptown girl, is preoccupied with material thoughts and concerns. Her actions are grossly impulsive without much forethought into consequences. Connie’s flirtatious demeanor lands her in serious trouble once she comes in contact with Arnold Friend. So the story can be regarded as a contemporary documentation of the American society in the 1960s and 1970s, highlighting the adolescent perils. As far as literary device is concerned, the character of Arnold Friend is thematically antonymous to his name. His manipulative use of language exerts psychological pressures on Connie. Friend’s strange physical appearance makes for the unique interpretation that he is a manifestation of the devil: â€Å"One of his boots was at a strange angle, as if his foot wasnt in it. It pointed out to the left, bent at the ankle. † (Celestial Timepiece, 2007) Furthermore, the referral to the possibility of Friend’s wooden leg can be compared with Hulga’s wooden leg in Good Country People. Now as Hulga undergoes a transformation of sorts in the end of the story, Oats keeps her readers guessing about the fate of Connie. There is ample evidence to suggest that just like Hulga, Connie also heads for a bleak destiny after she confronts devil in the form of Friend. This subtle but expressive use of symbolism accounts for a potent literary device in both the short stories. A thorough character analysis of the two protagonists leads to the finding of more resemblances than differences. Both have been given their fair share of intellectual sophistication in the beginning before the thematic construct of isolation is built around them. Hulga’s didactic but hollow conversation with Manley only reveals her intense urge to be seen by others as socially superior. Similarly, Connie’s careless disposition in the way she wishes to draw the attention of older high school boys is just too pretentious to pass for honest and sensible behavior. Although Where Are You Going, Where Have You Been? has significantly lesser number of characters compared to Good Country People, it is evident from the reading that the fate of nearly all the characters in both stories hinges on the actions of the main protagonists. If this minimalist factor, particularly in case of the second story, is taken into consideration as a parameter for symbolic interpretation of the texts, both authors leave plenty of scope for the readers to assess the thematic progressions. Bibliography Associated Content. (2007, May 7). An Analysis of Flannery O’Connor’s Good Country People.Retrieved March 12, 2009, from http://www. associatedcontent. com/article/235649/an_analysis_of_flannery_oconnors_good_pg2. html? cat=4 Celestial Timepiece. (2007). Where Are You Going, Where Have You Been?. Retrieved March 12, 2009, from http://jco. usfca. edu/works/wgoing/text. html enotes. (2009). Good Country People Overview. Retrieved March 12, 2009, from http://www. enotes. com/good-country-people Oates, Joyce Carol. , and Showalter, Elaine. â€Å"Where are you going, where have you been? †. Piscataway: Rutgers University Press, 1994.

Consumer Buying Decision Process Marketing Essay

Consumer Buying Decision Process Marketing Essay Behavior is defined as any activity, physical or mental, performed by an individual. Studying consumer behavior can help enterprises understand what consumers need, so they can create, develop, and improve their products and marketing strategy. The basic questions that the marketers have to understand about the consumers are what products they want to buy, where they buy, when they buy, and how much they want to buy. Moreover, they would understand what factors that impact to consumer behavior and their buying decision (). Purchasing goods and services depends on the consumers needs, preferences and purchasing power (Kahn, 2007). According to Solomon (2004), the consumers also buy products as an experience (emotive or aesthetic reaction), as an instrument of integration, as a classification scale (how we are ranged in the society), or as a game. Voice of the customers is very important because businesses do not know all what consumers want to get from their products and services, and it can lead products fail. So product research would help businesses improve existing product and to identify gaps in current products (). However, the businesses need to concern in the long term, because the opportunity of today for a trend is not necessarily than tomorrows (). 2.5 Consumer buying decision process The decision-making process starts from the mind of consumers. This process includes the consumer first understanding what they need. Then, they will search for information while considering internal and external factors. Next, they will have an evaluation and make a selection, and eventually make a purchase (see figure 1). The post purchase behavior can give companies information about whether or not their products are successful. Sales and after sale services can also have an effect on consumer satisfaction and lead to repeat purchases (see figure 2). It shows that the purchasing process starts from the consumers needs and finishes with their satisfaction. The marketing strategies will be successful if they have the best solutions to solve the consumers problems (Kahn, 2007). Companys total product Competitors total product Consumer decision process Superior value expected Sales Perceived value delivered Consumer satisfaction Fig. 2 Creating Satisfied Customers (Source: Kahn 2007) Problem recognition Information search External and internal Evaluation and selection Store choice and purchases Post-purchase Behavior Fig. 1 Decision Process (Source: Kahn 2007) Consumers have different shopping behaviors. There are many stores and many goods and services that consumers can choose from while they are shopping. The places to buy products are different, and consumers choose where they want to buy based upon what kind of products they want to buy. Some consumers are loyal to certain stores, while others are considered store switchers because they are willing to buy similar products in more than one type of store. There are many factors that can affect the consumers decision to select where to buy products. Price is one of the main factors that influences buying decisions with some consumers preferring to shop in stores that have everyday low prices (EDLP), and others that like promotion prices (HILO) (Bell, Bucklin Sismeiro, 2000). Stavkova, Stejskal, and Toufarova (2008) studied about the factors that influence consumer decision to buy various products. From their study, they found the most important factors that influence consumer behavior for 10 different types of products. Each of the product types showed different factors. For example, for food and non-alcoholic drinks, the most important factors are necessity of need, quality, and former experience. For clothing and footwear, the factors include quality, products characteristics and parameters, and design of product. For transport, the important factors are necessity of need, price, and quality. Lorinczi, Bacs, Nagy (2009) studied about factors that influences consumer decision on carbonated soft drinks consumption, and the result of their study showed that, flavor is the most important factor that influences consumer decision. Trademark and price are also important factors, but health and speed of purchase are not really important for them. Basically, food and drink are related to what is important to the consumers such as their survival, health, life expectancy, personality, lifestyle, and family (European Commissions, 2009). According to the (), there are 3 factors that influence the consumer food choice decision making-process; Properties of the food, person-related factors and purchasing environmental factors, while communication is related with all these factors. It is highly influence by social factors and increasingly motivated by necessity (European Commissions, 2009) However, we can still assume that consumer food choice is influenced by prices, quality, and income, but quality of consumers perception today are impacted from sensory, heath, process and convenience (Grunert). Sensory are taste, appearance and smell. However, the consumers would know taste of products only after purchase, so they use signals from brand, price, and quality to predict the taste experience. Health is related to information communication, signals, and learning history of the consumer. The consumers are interested more in process of making products such as GMO-free and Organic. And convenience is related to saving time and energy of consumers. 2.6 Factors influence consumer behaviors Consumer behaviors influence by socio-demographic characteristics of the individual consumer or marketing activities (). According to Kotler Armstrong (2009), there are external factors and internal factors that influence consumer behaviors. External factors are cultural and social, while internal factors are personal and psychological (see figure) Cultural Culture Sub-culture Social class Social Reference Groups Family Roles Status Personal Age life cycle stage Occupation Income Life style Personality Psychological Motivation Perception Learning Beliefs Attitudes Buyer behaviors Source: Kotler Armstrong (2009) 2.6.1 Social and Cultural Factors Each market may be unique in term of social norms and tradition. Culture is a key determinant of the consumer behaviors (Wallance, 1965; Jung Kau, 2004). Culture provides us with what we know to be true and knowledge of how things are (p.25). They are usually support by learning from generation to generation, changing only slowly over time. According to Jung Kau (2004), brand loyalty and decision making are found difference in consumers across sub-cultures. Food products are particularly sensitive to sub-cultural influences, it cans differences between nations or groups of nations. Difference cultural and countries might influence difference in knowledge, information, and attitudes on acceptance of foods (14). A group is defined as two or more individuals who share a set of norms, values, or beliefs (p.199). Reference groups influence consumer behavior by their information of knowledge, experience, recommendation, communication, and word-of-mouth. According to Riedl et al. (2002), word of mouth promotion leads to successful and high margin of consumer products. Primary group are friends, neighbors, colleagues, and family (e.g. family size and age of children) while secondary groups are more formal such as social and sports clubs (p. 199). According to (p.299), the family is a major influence in the learning process for young people. It also can be comparative influence such as teenagers want to accept to peer groups and to be a part of their groups (). For teenagers, it is also comparative influence that they want to accept from their peer groups or wish to be a part of them. Stead et al. (2011) found that young people used foods and drinks choices for judging others, accepting friendship and peering norms. According to Sylow Holm (2009), more than its nutritional and calorific content, food also can be a socio-cultural product. In many groups and cultures, choosing or rejecting foods and drinks depends on their individual, status, society, and image (eg Fox Ward, 2008; Tivadar Luthar, 2005). Society influences healthy eating (Stead et al, 2011). The respondents of their research cared about their image and peer groups. One group of respondents who play sport said that healthy eating can increase their sporting ability. Most of groups know that if they become obese it would damage their image. So it lead some of them have unhealthy behavior like skipping meals. However, some of respondents showed that healthy eating did not important for their image, because they prefer junk and other unhealthy foods. They also found that some respondents think that people who selected healthy foods such as fruits, yoghurt, and water in their meal are untrendy. 2.6.2 Personal factors According to Kotler Armstrong (2009), personal factors which influence consumer behaviors are age and life cycle stage, occupation, income, lifestyle, and personality of the consumers. In this study we will focus on the consumer lifestyles. Lifestyle is the way an individual choose and uses possessions (p.23) (Engle, Kollat Blackwell, 1973) or also means personals pattern of living as show in their opinions, interests, needs, activities, and value which can show who they are, and also can show their self image and their culture (Reynolds Wells, 1977). Lifestyle is closely related to consumer behavior. It is as motivator of consumer behavior and basic source of the information (p.23). The consumers consume products which can respond their needs and it also can change to their lifestyles. Socio-demographic impacts to consumer behaviors ( ), According to (), age is related to buy of different kinds of functional foods and difference in consumer views(6,7,8). For gender, men and women tend to buy different types of products and use different criteria when choosing want to buy. They found that women are willing to pay a higher premium of products with health benefits. Also they found that age, gender, education, occupation, and income, can show purchasing pattern. For example, young-single spend more on clothing entertainment, fast food than other groups, while couples, families paying for food. According to research of Safe food (2009), they found that smoothies were more popular among women, younger age group and higher social classes. 2.6.3 Situational influences Situation is defined as set of factors outside of and removed from individual consumer as well as removed form the characteristics or attributes of the product (p.58). Managers and marketers should beware about consumer situation also. There are many kinds of situations that can influence consumer behaviors. According to (), situation variable are physical surrounding, social surrounding, temporal perspective, task definition, and antecedent states (p.58). For example, generally consumers prefer low price of products but sometime they want what is more convenient and willing to pay in higher price. The table below shows the sample of situations in nonalcoholic beverage consumption, they show that in different situations they might consume different kinds of drinks. For example, during the summer, they would prefer water-based waters which sour and can quench their thirst. Situations Context-specific ideal beverage clusters Desired Attributes During the summer Water-based drinks Not relaxing Sour Thirst quenching During the winter Hot adult drinks Served very hot Good for my health Energy giving For breakfast Juices Primarily for children Good for my health Energy giving For lunch Hot adult drinks Served very hot Best with food Not thirst quenching When friends com for dinner Hot adult drinks Primarily for adults Sour Light When you are thirsty Water-based drinks Not relaxing Sour Thirst quenching When you wish to relax Water-based drinks Relaxing Sweet Not thirst quenching When you need a pick-me-up Milk-based drinks Served very hot Good for my health Energy giving Source: Hustad, Mayer, Whipple (1975); Hawkins, Coney, Best (1980) 2.6.4 Psychological Factors Psychological factors that influence consumer behaviors are motivation, perception, knowledge, beliefs, and attitudes. (See figure). Studying about consumers helps businesses improve their marketing strategies by understand consumer psychological that how the consumers think and feel. Consumer knowledge and information influence decisions. Knowledge and interested about health and nutrition is very important. () show that level of consumer knowledge about food ingredients and consumer understanding of relationship between nutrition and health are important to consumers attitude towards of functional foods. Studied of () showed that tendency to read the nutrition information on food products was found to be important factor affecting the purchase of omega-3 products (9). Learned in their lives, personal experience, experience of others, this opinions lead to beliefs can lead positive or negative attitude which can be difficult to change. Beliefs and attitudes believe in benefits of functional foods was found to be the main positive determinant of acceptance of functional foods (15). Moreover, Perception of healthiness products and health and nutrition claims found in positively influence purchasing choice (). Perception of information consists of facts estimates predictions and generalized relationships that are used by consumers to recognize and solve problem (p. 264). 2.7 Consumer Motivations Motivation is viewed as an inner force and refers to wish, feeling, and need (p. 305). Consumer motivation is known as a driver of behavior that brings consumers to purchase the products (Kim Jin 2001). Consumers are motivated to buy products when they believe that those products will satisfy their most immediate (). Consumers start to look for more than just basic functions from their product differentiate by adding value. They can add value to their products by changing or transforming their products from their original to more valuable state (Coltrain, Barton Boland, 2000) to reach more consumer satisfaction. They also can increase the products value by services. Consumer motivation and decision making process are influenced by products and services, level of importance or interest ().Motivation is an important factor that impact to consumer buying decision of certain types of products especially healthy food (). According to Hoo Munusamy (2008), there are four factors that can influence consumer motives: social factors, situational factors, psychological factors, and marketing mix. (see figure) However, this research the researcher will only study about marketing mix factors. 2.8 Factors influence consumer motivations Social Culture Sub-culture Social class Reference groups Families Situation Physical features Social features Time Task features Current conditions Psychological Product knowledge Product involvement Marketing mix Products Price Place Promotion People Consumer Motives Figure: Factors influences Consumer Motives 2.8.1 Marketing Mix The marketing mix in this study is defined as 5 Ps which are products, prices, places, promotions, and people. Each element of the marketing mix can affect to consumers in many ways (Peter Donnelly, 2007). Marketing mix uses in company to deliver marketing purpose and control variables in a market target (Kolter, 2000). The businesses need to create a successful mix of the right products, sell in right place, right price, and the most suitable promotion. Product Product is defined as everything that the businesses offer to the consumers in an exchange process can be in a form of physical good, service or both ().According to Borden (1984), product is about quality, design, features, brand name, and size. Service are closely relates and will both contribute to consumers satisfaction, for example, buy food in super markets quality of service provide by super market will also affect their level of satisfaction and purchasing decisions. Health and nutrition claims become important factors that influence consumer buying behaviors of foods and beverages (16). Branding does not necessarily mean food products would taste better to those not used to the brand but the brains of those who recognize a brand tell them other wise. However, taste is very important for them also. According to Lorinczi, Bacs, Nagy (2009), they found that if the consumers like the flavor of products such as carbonated soft drinks, they do not care about health, even they aware that it is unhealthy, and aware of its potential and negative physiological impact. Safe food research (2009) agreed that most of people drink smoothies because they like the taste more than healthy and increase their fruit intake (Safe food, 2009). The businesses need to concern what product means to the consumer. Physical appearance, packaging and labeling information of product also can motive consumer buying decision. Moreover, Peter Donnally (2007) show that differentiate their products from competition and create consumer perception that product is worth purchasing. In term of specific products, consumer motivations seem highly dependent on the situation (p.325). Adding value to products can enhance famers businesses (). The consumers concern more about nutrition of products and convenience, so it is an opportunity for businesses to create or improve their goods and services. One of the samples of adding value from fresh fruits and vegetables is transform them to other kind of products such as jams, jellies, and other preserves, cut and frozen vegetables, including dried herbs which made for medicinal. The businesses need to concern about consumers needs in quality, packaging, and variety of products which are more important than price (Connor et al.; Benny, 2005). Branding and packaging also can increase value and market development for businesses. Benny (2005) agreed that value added goods provide better handling and results, he studied about value added products from green tea extracts and found that the standardized extract of green tea can reduce obesity and prevent the disease and it can change in a form of capsules, but it has a bitter taste and can consume not much. However, they can expand the green tea extracts by transform it to a component of cosmetics, ice-creams, and others and can add some vitamins and herbal to have more value and nutrients. Value-added also can be production methods such as organic, grass-fed, hormone free and others. It showed that creative, knowledge, and differentiate can motive consumer interest and buying decision. However, value-added products can fail if the products can not respond to consumer needs and consumer satisfaction. Price Price is related to satisfaction, brand loyalty purchase frequency of the consumers (Kalyanaram Little, 1994). The consumer become more knowledgeable as to its quality and value (Zeithaml, 1988), consequently when the consumers better understands the value of the product, they are more sensitive to changes in value (e.g. if the price were to increase) which may affect the intention to purchase (Chang Wildt, 1994; Lodorfos, Mulvana, Temperley, 2006). According to Lin, Li, You (2011), a profitable price made by businesses to match segmentation target, create enough attraction and competition. Effect of price can increase on consumer behavior (Klaus et al., 2009; Lin, Li, You, 2011). The higher price is, the less we want to buy it in case of normal goods (Lorinczi, Bacs, Nagy (2009). Perception of the price determines what the consumers are willing to buy (Lin, Li, You, 2011). However, consumer Place Place or distribution channel is a set of interdependent institutions , for delivery of good and services to the consumers. Promotion Marketing and advertising managers should strategically place their product prominently in promotion in order to guarantee the desire impact (Van Der Waldt et al., 2007; Lin, Li You, 2011). According to Pedraja Yague (2011), the consumer use information from advertising, and information provided at the restaurant when searching for external source of information, used information and advertising as a source to reduce perceived risk and uncertainty. Kasikorn Bank (1997) studied about consumer behavior of supplement foods. They found that, the factor which influence in choosing supplementary food consumption is advertisement. At first the consumers might consume supplement foods just because they want to try. But after they concern that it is good for them, they would retain to purchase. However, the respondents of this study comment that most of the businesses advertise the products more than their properties. Sale promotion such as discount, special offer, can act as short term to motive consumers to choose (Mill, 2007). According to Jackson, Titz DeFrance (2004), high price restaurant, benefited from coupon promotions to a greater extent than low price restaurant (Sriwongrat, 2008). According to European Commissions (2009), free trial and price promotions can help the businesses promote their food products, and trying to take up healthier food is likely to be more effective than trying to convince them to give up unhealthy food. Sometimes a persons awareness and preference for product can result from repetitive brand advertising (European Commissions, 2009). People

Avalanches And Landslides :: essays research papers

Avalanches and Landslides OUTLINE 1. a.WHAT IS AN AVALANCHE OR LANDSLIDE? b.EXACTLY HOW DOES AN AVALANCHES OCCUR 2. a.I TALK A LITTLE ABOUT PAST AVALANCHES b.PAST DEATHS FROM AVALANCHES 3. a.CONCLUSION CLOSING OF MY REPORT What is an avalanche? , well it's a large mass of snow and ice or of earth or rock sliding down a mountain side or a cliff. And how does an avalanche occur, well mainly they happen by vibrations caused by movement of the earth such as an earthquake, gunfire, rainy weather, and many more. Now I would like to talk a little about past avalanches and landslides that have occurred like the 1903 Frank landslide and avalanche that happened at the same time, in Alberta Canada it destroyed the parks canyons it's beautiful trees' it's wonderful sights and killed nearly one hundred people, and covered a small town near Alberta with ice and snow. Another devastating avalanche incident is the 1964 Sherman slide, in which a huge avalanche was triggered by the 1964 Alaskan earthquake. The slide spilled out onto the Sherman glacier, during the big slide several other smaller slides happened and those were the one that took lives in Anchorage, and destroyed property There are a couple of types of avalanches and how the destroy so much this one is named "Loose Snow Avalanches"1, it starts' in a small area then grows in size and mass as it descends.Another type is the "Slab Avalanche" it actually starts in a large area of ice and snow and then begins to slide. On September 12 of 1717 crusaded down the Troilet, Italy glacier, gaining speed on a cushion of air reaching a falling velocity of km/hr over a 3600 m fall. Two towns were destroyed, with seven people killed and a 120 cows lost. The slosh of an avalanche ran up the far side of the valley at a speed of 125 km/hr. In developed areas such as ski resorts it is possible to predict avalanches because they are controlled with explosives and artillery. In a back-country areas it is possible to predict avalanches because the forecast relies on experience of the person making the observation. There are no computer models available to predict avalanches and therefore predictions are only accomplished by repetitive observations and knowledge of snow properties. Due to difficulty in reliable predictions method areas of avalanche hazards must rely on controlling or altering the effects of an avalanche. The back country explorer must be highly skilled in determining safe routes and rescue procedures over and above relying on predictions of avalanches for personal safety. Avalanches kill people many ways but the most common cause of death is

How Wilfred Owen Presents the Horror of War in Dulce et Decorum est Ess

How Wilfred Owen Presents the Horror of War in Dulce et Decorum est In the First World War people wanted the young men to go to war, but no-one really knew about conditions of the fighting in the war. Wilfred Owen was one of the people who wanted to tell the public what war was really was like. He tried to do that through his poetry. One of his poems "Dulce et decorum est" shows the horror of war very well. We know that Wilfred Owen really does know what he's talking about as he served through most of the war and died shortly before the armistice. I am going to compare "Dulce et Decorum est" with other poems on the horror of war. "Dulce et Decorum est" is short for the Latin saying "Dulce est Decorum est Pro Patria mori" this means, it is a great and wonderful thing to die for one's country. Wilfred Owen tries to tell us that this is the opposite of what war was actually like. "Bent double like beggars under sacks" is how he describes the soldiers returning from the front line. This is not the patriotic view that the public was given. Wilfred Owen shows the horror of war by telling us that the young men in war were acting like old men who had trouble walking and are tired and weary from life. This isn't the image we should have of the young men that are going to protect the country and that they are the people the paper talked about. The poem describes a gas attack and alerts our senses by telling us the effects of the gas attack on a person that fails to put their gas mask on in time. By telling us things like that it alerts our senses and we imagine that we're choking and that it could be us that are choking and that ... ...et Decorum est" experienced, they experienced the direst horrors of 1914 war, they heard the shells dropping, they saw their friends die; they had to live in the trenches. Modern day war doesn't happen like this so the only people left to witness the horrors after they are dead are the family who have lost a son or a father or a brother. The poem is set out simply. It has two stanzas and has a simple rhyming pattern. I think this gives it a very simple understated mood that you would get when a child speaks to you about their day at school. This gives over the affect that war is only sad for those who understand it. The child who is speaking doesn't really understand the concept of war. I am given this impression because the child speaks of everything else first, and then last mentions the girl whose father died.

Critique and Analysis of Baumann’s Article

Within this evaluation, a critical reflection will be made based on the causes of libations and to what extent the social effects of globalization provoke ‘moral outcry, based on Bandsman's 2001 â€Å"Ann-Globs† article. From which, Bandsman's key points will be analyses and critiqued. The term globalization applies to a set of processes that appear to transform our present social condition of conventional nationality into one of globosity and reliability (Stager, 2013).Within the idea of reliability, the revolution in â€Å"consumer tastes and unabated construction of global electronic highways, all Increase the inter-dependence and Inter-connections of action economies across the globe† (Dole & Lowe, 2005, p. 4). Guldens 1 990 agrees and goes on to state that globalization is the â€Å"Intensification of world wide social relations, which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versaâ⠂¬  (p. 64).These links can relate to the ideas of increased mobility (Robins, 2000) or flows (Beck, 2000) across national borders, of products, services, Information, communication, people and ideas (Parsons and Macmillan, 2009). Whilst Levity (1983) adds to this by claiming that due to these links. globalization Is characterized by the standardization of product or services across all markets, leaving some regions developing this standardization more rapidly than others, whilst also being the most cost effective mode of competing in these global markets.As these markets become more standardized, an increase in competitive pressure and the need to survive in the economy becomes much more apparent. Therefore it could be said that globalization is about shifting forms of unman contact, this affirmation thus implies three assertions: first, that we are slowly leaving behind the condition of modern nationality that gradually unfolded from the 18th century onwards; second, that we are moving towards the new condition of postmodern globosity; and, third, that we have not yet reached it.Globalization therefore suggests a notion of ‘development' and ‘unfolding (Stager, 2013). Such unfolding may occur quickly or slowly, but it always corresponds to the idea of change, and therefore, denotes transformation. Globalization can also be thought of s the emergence of competitive yet worldwide Interconnectedness, by the ways of flow and exchange of capital, labor and technology throughout global borders. From this, drivers of globalization appear.Drivers such as the advances in technology, the removal of political and economic barriers and the free movement of capital allow global markets to progress. Therefore, allowing such markets to become more diverse. Consequently meaning that people now have greater access to capital, technology and have less restrictive political and economic barriers. For example, due information can be created because of the innovative use of resources that are used to endorse new products and ideas across borders, regardless of geographic location.